Transformers Live China Poster

Aborted Project

In 2016, I was engaged by S2BN Entertainment (Michael Cohl) as GM to lead the Chinese production of TRANSFORMERS LIVE, a cross between an action-adventure spectacle, a special attraction and a theatrical show.

Housed in its own purpose-built ~3,500 seat touring theatre venue, enables the show to incorporate new technology into the building’s infrastructure and therefore conceal some of the magic and make the impossible possible.

A LOT of work and commitment from many people within China believed in the project, and it’s producers, and rallied around me to support this great concept and assist making it possible, even with ongoing adversity from S2BNs investment partner based in Beijing, DMG Entertainment, seemingly trying to derail the speed and success of the live show generating results within China (DMG likely had different motives with not wanting the S2BN live show to open).

After several years prior to my joining the project, DMG found ZERO potential sites.  In my first 4 months, separate from my preparations of budgets, local staffing, creating sales videos and presentation decks, contracting, coordinating worldwide suppliers, establishing timelines and other management documentation, I found SIX potential sites, TWO of which were ideally suited and within budget, including an ideal partner and location within a few days of commencing in downtown Shanghai at Westbund in Xuhui

Sadly, the S2BN investment partner (DMG) pulled out, which ultimately caused S2BN to implode the project, leaving a trail of debt in its wake between companies and individuals (like myself who had personally bank-rolled local staffing in good faith to remain in compliance with Chinese law, only to find out months later the project was ending with “reimbursement to come“).

Still trusting the New York company, I then very patiently and very politely spent years trying to recover personal losses without any smidge of success, indeed, rather just shocking complacency. Lesson learned, crooks are everywhere, even amongst people we once admired and respected.

This is a Transformers Live introductory overview video that I prepared:

This is one of the introductory decks I designed and created, that provided the public high level overview of the Transformers Live China project.

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