Publication: ChangJiang Daily
Date: March 26, 2005
Translated Extract: US Entertainment Leader Wants Wuhan City.  Broadway Producer Toby Simkin is looking at the city as a possibility for a 10 year plan of touring Broadway shows in future, such as 42nd Street.

美国娱乐相中武

(Wuhan City)
著名音乐剧《第42街》有望登

江日者王娟)

百老乐剧是无数音乐爱好者心中的音圣殿。昨日,来自尼德娱乐公司的高制作主管TobySimkin先生宣布,公司将和武市武演文化艺术有限公司合作,在10年内陆续公司制作的百老乐剧到武演出。著名音乐剧《第42街》将作首部引作品,有望在下半年登江城。

是十年划的重要部分

早在4年前,尼德德公司就开始了将百老乐剧中国的划。TobySimkin称,将正的百老乐剧引入中国,并不仅仅是一个目、几巡演,而是一项长期的划。除演出外,包括投参与院建,以及餐、酒店等经营。目前,划初步确定是10年,武是整个划的重要部分,同的努力也在北京、上海、广州等5个城市行。Toby每到一,都会各城市的政府、合作伙伴、经济文化展状况以及院、众等情况行了解。

据介,尼德德公司在百老汇经营9院,有着百年悠久史,不是百老盛名的演出制作大本演唱会、体育、电视、网域的经营公司曾制作或参与制作了《俄克拉荷》、《西区故事》、《芝加哥》、《日落大道》、《美女与野》、《阿伊达》等多部著名音乐剧,《子王》公司旗下的院首演。《第42街》打炮目前可以敲定的是,著名音乐剧《第42街》将作10划的第一炮,于下半年来演出。什么会选择《第42街》,而没有选择在中国广人知的《猫》、《院魅影》、《悲惨世界》等呢?Toby表示,音乐剧的制作大,要靠期的演出才能收回成本,而《猫》、《院魅影》在京沪等地已多次上演,在近期再度来模演出不太现实选择《第42街》亮相,反而会人一种新感。

原汁原味保证质

百老乐剧盛名,目不有着深厚的艺术魅力,也郁的西方文化色彩。中国有句古橘逾淮则为,尼德德公司如何保证远道而来的音乐剧的演出也能原汁原味呢?

TobySimkin释说,作有着丰富制作经验经营者,公司将把原汁原味为终极目。除演外,公司将派出大的制作班底,随目一起来中国演出。届,灯光、舞美等设备以及自制作它的工作人都将一起来如果台上有50个演,我的工作人就一定超50个,加上策划、管理等随行人,我可能会派出三四百人的演出服

Toby趣地表示,他相信通工作人的努力,会中国的得和坐在百老汇剧场里没什么区如果在要找出什么区,那就是中国的剧场与百老相比,都大得多。相信武汉观众能接受此前,当上海出《猫》沪演出近百的消息,不少人都此表示疑,认为中国的音乐剧观众群尚不成熟。不Toby却相当乐观,表示不担心中国众的文化素养。具体到武,武是工及高校的集中地,吸引着相当数量的旅游者,因此武汉观应该接受音乐剧

Toby看来,言并不是欣乐剧的障碍。他介绍说,在纽约观看百老演出的众中,有11%的人来自非英国家,他一种名“ShowTrans”设备领会音乐剧的神韵。外技术设备并不是同声传译,而是一种对剧情的提示和明,告诉观众他面的是何种情境。种技非常成熟,也已被广大众接受,相信中国、尤其是武众也能从中得享受。再者,音乐剧的重点在于音的魅力,一点是共通的。

尽管如此,Toby是非常慎地表示,众的培育是避免不了的环节个工作尼德德公司做了一百多年,继续努力。届,演出方也会根据各方的反映做些整,中国众逐步养成音乐剧观赏习惯

至于众关心的票价问题,也是Toby最多的问题。他表示,在保演出量的前提下,公司将通减少管理成本等法,把票价控制在武汉观众可以接受的范内。

US Entertainment Leader Wants Wuhan City

ChangJiang Daily
(Reporter Wang Juan)

Broadway musical is every music lover’s most wanted. Yesterday, Toby Simkin, Vice President and Executive Producer of Nederlander Worldwide Entertainment, announced its partnership with Wuhan Arts and Cultural Organization. Nederlander Worldwide Entertainment will introduce a series of Broadway musicals in Wuhan over the next 10 years and starting with the musical 42ndStreet.

Wuhan is part of the 10-year plan

Over the past four years, Nederlander Worldwide Entertainment has been developing plans to introduce Broadway musicals to China. According to Mr. Simkin, a long-term plan is needed for the success of Broadway musicals in china. Other than focusing on the performances, this plan should include theater renovation as well as expanding lodging and restaurant industry in the surrounding areas. Currently, this plan is set for 10 years and Wuhan is an important part of the proposal. Beijing, Shanghai and Guangzhou, a total of 5 cities are also being considered. Mr. Simkin has been studying the politics, local partners, arts and cultural program, venues and the audience at every city that he visited.  Report says Nederlander Worldwide Entertainment has a great reputation over the years and currently manages 9 theatres on Broadway. Not only the hub for producing famous Broadway musicals, but Nederlander Worldwide Entertainment also involves in many other projects like concerts, sports events, television, cable…etc. The company has produced or co-produced Oklahoma, West Side Story, Chicago, Sunset Boulevard, Beauty and the Beast, Aida, and many, many more. The Lion King also premiered at one of Nederlander’s theatres.

42nd Street will be the first musical being introduced in this 10-year plan. But why 42nd Street instead of the musicals that people in China are already familiar with, like Cats, Les Miserables, or The Phantom of the Opera? Mr. Simkin describes, musicals are expensive to produce and they take an extensive run to make profits. Cats and The Phantom of the Opera have been performed in China and it’s probably not the best idea to bring back shows that people have already seen. Nederlander Worldwide Entertainment wants to provide something new and exciting for people to look forward to.

Originality equals good quality

Broadway musicals are legendary. Shows are not only attractive, but also full with western ethnicity. How can Nederlander Worldwide Entertainment guarantee to provide true Broadway performances when shows are from across the globe?

Mr. Simkin explains, “From our many years of producing experience, Nederlander Worldwide Entertainment targets nothing but true Broadway style musicals. Other than performers, the company will also have a large team of producing and managing personnel traveling with the show, as well as production, artistic staff, and crewmembers.” There will be around three or four hundred people to work on the production including all the planning and coordinating personnel.

Mr. Simkin says, “If there are 50 performers on stage, then there are definitely more than 50 people backstage running the show. Mr. Simkin also says the audience shouldn’t be feeling any difference seeing the show in Wuhan with Nederlander Worldwide Entertainment’s team of cast and crew. The only difference might be that the theaters in China are much larger than on Broadway.

Most people don’t believe the Chinese audiences are ready for musicals. When “Cats” announced its nearly 100 performances in Shanghai, a lot people had doubts. But Mr. Simkin is quite optimistic and believes in Chinese audiences’ interest in arts. “Wuhan attracts a high volume of tourists because of the central location for great schools and various businesses. It shouldn’t be too difficult to introduce musicals here”, Mr. Simkin says.

In his opinions, language is not a barrier for appreciating musicals. He explains that 11% of audiences on Broadway are from non-English speaking countries. People appreciate musicals through this “ShowTrans” equipment. This infrared equipment is not doing simultaneous interpretation, but providing a brief explanation of the current scene. “The technology is well-developed and widely accepted. We believe people in China can benefit from this technology as well. Furthermore, musicals are about the music and music is an international language.”

Mr. Simkin also indicates the importance of cultivating audiences. It is something that Nederlander Worldwide Entertainment is still focusing on after being in the industry for nearly a hundred years. In order to help the Chinese developing a habit of seeing musicals, Nederlander Worldwide Entertainment will adjust the program accordingly.

Audiences in Wuhan are concerned about the ticket price. Mr. Simkin also has the same concern. He indicates, in order to maintain the performance level and to create a reasonable price range in Wuhan, Nederlander Worldwide Entertainment will create different approaches to reduce the managing cost.