Toby Simkin Theatrical & Event Production

百老汇专家 我非常、非常、非常有经验

Consulting on all things theatrical including shows & theatre venues.

Global theatre expertise & cultural sensitivity, bridging the gap between west and the east to maximize success.
Toby Simkin 拥有全球影院专业知识和文化敏感度,弥合了西方和东方之间的差距并大幅提高了商业上的成功率。

icon theatre40 YEARS OF BROADWAY

From design concept through final performance, hands on experience with all facets of theatrical production.




Toby is the longest Broadway experienced resident of China (having lived in Beijing, Xi’an & Shanghai)




Australia, Canada, China, Europe, Russia, Singapore, South Korea, Taiwan, Turkey, UK & USA



Toby Simkin (沈途彬)

Toby Simkin is an independent theatrical producer with 40 years award winning experience and a proven track record in production of commercial theatre on Broadway, in London’s West End and globally.

On Broadway, his body of work includes the Tony® Award winning productions on Broadway of I Am My Own Wife (and London & US tour), Long Day’s Journey Into Night, Death of a Salesman (including London) and the Tony nominated productions of The Crucible and The Price. Also on Broadway, Victor/Victoria starring Julie Andrews, Production Supervisor for Broadway transfer of Blood Brothers (from England to Toronto), and in London’s West End, Vaclav Havel’s Temptation, The Female of the Species along with management or marketing for over 120 Broadway shows.

Toby produced or managed many other shows & events globally including The Three Tenors in 1994 (Vancouver); The Shanghai Ballet’s White Haired Girl in 1989 (tour); Liza Minnelli concert in 1995 (Vancouver); Arsenic and Old Lace, Damn Yankees, Something in the Air, The Ecstasy of Rita Joe and Driving Miss Daisy (Toronto); The Promised Love symphonic recording in 1991 in Leningrad; Relatively Speaking in 1987 (Washington DC) and The Long and the Short and the Tall in 1981 (Australia) along with many shows for the Queensland Theatre Company, TN Theatre Company, The Lyric Opera, Queensland Marionette Theatre, The Australian Opera and Melbourne Theatre Company.

Toby is the only Broadway expert based in China maintaining a company in China. For TML, producing Australasian touring productions of Jekyll and Hyde, The Rocky Horror Show and La Nova Cirque at the Birds Nest (National Stadium) in Beijing. For Nederlander, he led the China touring productions 42nd Street; Elton John & Tim Rice’s AIDA, LUMA, FAME (including a Mandarin production) and managed theatres in Taiwan, Istanbul and Xi’an. Executive Producer of various national tours and New York shows including Savion Glover.

Toby pioneered online ticketing, conceptualizing, devising, designing and implementing the