Toby Simkin is an independent theatrical producer with over 40 years
-winning experience and a proven track record in production of commercial theatre on Broadway, in London’s West End and globally.
Toby pioneered bringing technology to the theatrical industry in 1989 with a BBS called ShowCall for theatrical professionals benefiting the League of American Theatres & Producers members and touring show staff.
Toby produced many live chats on AOL, Compuserve and MSN beginning with Chita Rivera in 1997, and later with icons such as Julie Andrews, Liza Minnelli, Hal Prince, Stephen Sondheim, Carol Channing,Jerry Lewis, Arthur Miller and Brian Dennehy.
Toby is also Producer of the multiple film and TV projects, including the award-winning Chinese motion picture, Three Grams of a Dream.
For over a decade, Toby was a consultant to Music Theatre International, the leading licensor of the majority of musical theatre, and has produced or managed on over 50 major corporate, charitable and diplomatic events worldwide, including vehicle launches, software companies, sports, stadium openings, celebrity driven benefits and other events.
Toby has had the pleasure of working with over 150 Oscar®, Tony® Emmy® and Grammy® award winning stars & celebrities including many dames, knights, a lord, a countess, presidents and opera stars.
In North America and China, Toby has been instrumental in creating, financing and supporting various educational programs to encourage the youth of today (the creatives of tomorrow) to hone and craft skills through various programs, charities and work experiences, including support for the development of Camp Broadway, The Broadway Kids, New Dramatists, Ovation Cultural Development (theatre training school) and Kalavinka (musical training programs).
Toby has maintained his own corporation in China since 2003. Born in England to Australian parents, Toby has extensive hands on experience multi-cultural experience within Australia, Canada, Mainland China, Taiwan, Europe, Russia, Singapore, South Korea, Turkey, England & the United States. He additionally lectures on theatrical production and marketing in major educational institutions and at conferences worldwide including many China Arts Festivals, government ministries and the China Association of Performing Arts (CAPA), and volunteers his spare time with various children’s medical charities and performing arts youth programs.
Toby Simkin’s Broadway Entertainment, LLC
TML Enterprises Pty. Ltd.
Nederlander Worldwide Entertainment, LLC
BASED IN CHINA
Venue Design Consulting
Practical hands-on experience with design and construction of theatrical venues ranging from 200 to 55,000 seats. Audience flow, ingress & egress, back of house, front of house tricks, lessons and tips.
From writers to investors, Providing smart advices shaping the story, finding the right creative team, maximizing quality of physical production, critically budgeting correctly all have tricks in early stage development.
Terminology, improving crew skills, electrical supply, language, proscenium aspect, stage size, instrumentation, regulations regarding trucking, etc… A show that tours in America or Europe needs changes for Asia.
Experienced in theatre management with the development of performing arts centers globally & working experience with architectural firms on master planning and making theatrical spaces prestigious, while benefiting the local communities long term.
Toby’s knowledge, talent, dedication and commitment to the community of American Theatre have been instrumental in our dramatic and constant growth. Through his ingenuity, he streamlined our business procedures and positively impacted our financial goals. Toby’s creativity, guidance and team approach have reinforced MTI’s lead role in this industry.
Steve Spiegel, President, Music Theatre International
Toby is the leader and driving force in the use of the internet pertaining to theatrical productions. Toby is highly regarded in the theatre community in New York as a person of impeccable integrity in his business life and in his personal life.
David Richenthal, Broadway Producer
Toby Simkin has proven to be a reliable, dedicated and focused individual, who has not only pioneered bringing Broadway to the internet, but introduced it to us in such a way that today we actually profit from it. Certainly the shows that I have managed have had terrific results on the net, entirely due to Mr. Simkin’s vision and perseverance.
Tanya Grubich, The Marketing Group
I engaged Toby to catalog and digitize my husband Jule’s documents, awards, compositions and personal diaries to ensure his legacy was not lost, and to create an enduring web presence. Managing the volumes and boxes of GENTLEMEN PREFER BLONDES, PETER PAN, BELLS ARE RINGING, GYPSY and FUNNY GIRL memorabilia was an arduous task which he undertook with care, passion and attention to detail. He honored me with a TOBY AWARD last year, but it should be me honoring him with an award for his utter brilliance.
Margaret Styne, Widow, Jule Styne (composer)
Toby is a very talented theatre professional, pioneer and leader in bringing the world of theatre and the internet together. His extraordinary work in establishing the theatre industry’s visibility was ground breaking. He has been a valuable contributor both as a theatre producer as well as marketing consultant. Toby’s rare combination of intelligence, organizational skills, expertise and aesthetic sensibility make him a leading member of the professional theatre community.
Frank P. Scardino, Executive Producer, Roundabout Theatre Company
Toby is creative and collaborative and working with him was an excellent experience. Beyond the individual work he did for my specific shows, Toby showed leadership within the community in terms of his vision for the industry and the world-wide web. He changed and influenced the way we all interact with the web and was instrumental in showing us our to use our websites as marketing tools. Without Toby, we’d still be in the dark ages.
Carol Chiavetta, Executive Director, Buena Vista Theatrical Group
Toby is an honorable man who takes pride in his work and in keeping his word – not entirely common traits for many as entrepreneurial as he. The level of work, the responsiveness to our needs, and the turn-around on the project exceeded my expectations.
Christopher McSwain, California Musical Theatre
As an active voting member of The Grammy Awards I am in an excellent position to comment upon the extraordinary talents of Toby who could perform, represent and negotiate at a level to perpetuate the exceptional reputation of my recording project and live performance with the Leningrad Philharmonic Orchestra. I have always been pleased with his productivity and efficiency. I can unequivocally attest to his enthusiasm, integrity and abilities. Toby always the first person to tackle a difficult issue and have a complete resolve to that issue.
Richard J. Bernstein, CEO, Bernstein Corporation
Toby’s knowledge of the industry and dedication to enhancing the presence of our CHICAGO, ANNIE GET YOUR GUN and SEUSSICAL shows has proven extremely valuable to their continued success. Toby displayed an acute appreciation for the impact of the internet developing and evolving our sites with complete understanding of the Broadway consumer and their needs, while remaining true to the artistic constructs of each show. He has shown a passion that is intricately involved in the close-knit world of Broadway with proven desire to use his skills to see it thrive.
Barry Weissler, President, National Artists Management Co.
Toby is a star in his field because he is not only brilliant; he also cares about the job he does and the people for whom he does it. He is an extraordinary asset to the theatrical community.
Bobbie Horowitz, Broadway Producer
Toby worked on various League projects, including the 2000 Tony Awards (content and design) and our overall development of an internet strategy for the theatrical industry. He has always been an enthusiastic, reliable and positive force within our community.
Jed W. Bernstein, President, The League of American Theatres and Producers
Toby reenforces my ideal of a responsible, dependable and innovative worker in the business world. His dedication to online theatrical marketing is intense as he continually strives to prove himself as a trustworthy and forthcoming visionary in the Theatrical and Internet industry. His work has been groundbreaking for the entire industry.
Carrie Ellen Heikkila, Senior Director, SFX Entertainment
Toby is an exceptional individual and one that has made an extraordinary contribution in bringing the convergence of Broadway, entertainment, and the internet together.
Fred B. Tarter, Chairman, Stagebill
My employees and I have had the opportunity to work very closely with Toby on many Broadway and Off-Broadway productions over many years ranging from THE SOUND OF MUSIC to STOMP and feel he has proven to be a great asset to the theatrical community.
Richard Frankel, Richard Frankel Productions
Toby roared into the rather anarchic and insular industry and dazzled colleagues and competitors alike with a vision that was both global and futuristic. I came to respect his tenacity, his professionalism and his talents.
Bert Fink, The Rodgers & Hammerstein Organization
Toby is a tremendous asset to the industry, and a wonderful man. His vision and years of leadership in shaping how Broadway can fit into the internet has been extraordinary. Toby guided us at many League conferences over the years with road maps, and his creativity on a live video webcast from the tour of LES MISERABLES, stepping into FOSSE and PUTTING IT TOGETHER, all shows I managed, was exceptional.
Alan C. Wasser, Alan Wasser Associates
Toby is one of us. He loves theatre. Toby had this idea about the internet and the theatre a long time ago. Really long ago. If Toby had taken this visionary thinking and applied this to another market, Toby would have been a multi-jillionaire. (Yes, I made up the word “Jillionaire”). Toby had the idea about commerce and Broadway to create BuyBroadway.…. before Amazon.com existed. Can you imagine?
James Marino, BroadwayStars
Toby has been one of my greatest teachers, mentors, colleagues and friends. Consistently, he was bringing a sharp focus and insight into a burgeoning new piece of our business – the internet. In a short time, our entire theatre industry become a part of “e-fever” and Toby was the expert that we all needed to explain to us this great new venture and give us the capacity in which to explore. Offering creative and artistic insights, combined with a savvy business acumen, Toby built theatre.com from his bare hands and turned it into a Broadway powerhouse that no producer could do without.
Scott Walton, Walton Group
Toby’s passion and commitment were essential elements in the success of VICTOR/VICTORIA on Broadway. As one of the producers, the website he created for our show was the very first website for a Broadway production, the first to sell tickets online, the first to publicize video to consumers, one begins to understand it’s import. Toby went on to make an enormous contribution to Broadway as a whole.
Tony Adams, Lead Producer, Victor/Victoria
There is absolutely nothing in this world that Toby can’t handle. His ability to coordinate and execute is exemplary, and his unique sense of logistics is a rare quality. He is a splendid example of grace under pressure. Regardless of any difficult or stressful situation, his manner of dealing with his colleagues, staff and the general public is a joy to behold.
Stan Jacobson, Producer, Winter Olympics and SkyDome Opening Ceremony
Toby exceeded producers expectations and confirmed that new innovative ideas could break through in the marketplace. Toby’s keen understanding of how best to market shows was recognized by producers across the board and his commitment, passion and energy in this business have been an inspiration.
Keith Hurd, Broadway Marketing Director
Toby has kept my business at the forefront of the entertainment industry by providing extraordinary, unique, guidance in helping the theatre in general effectively understand the potential of the Internet. He has made the entire Broadway industry more effective with pioneering on-line coverage of individual shows, as well as instituting pro-active outreach programs using the Word Wide Web to encourage and develop new audiences for the theatre. He has created cutting-edge resources for numerous Broadway productions and his work in the Broadway arena has had a profound influence on the business of theatre and has been instrumental in bringing a classic art-form into the new millennium.
Adrian Bryan-Brown, Boneau/Bryan-Brown
Toby’s years working on the Broadway and touring companies of RENT and DE LA GUARDAin New York have made him an invaluable member of our marketing team as well as the theatrical community. It is safe to say that without his input, guidance and creative vision, our online presence would be virtually non-existent.
Laura Matalon, Principal, The Marketing Group
Toby is an outstanding individual and professional who possesses particular abilities regarding the world of technology and, in particular, the development, design and implementation of websites, He is indeed a “team player” and understands the intricacies of the business better than anyone I have ever met.
Michael A. Jenkins, President, Dallas Sumer Musicals
Toby is an extremely competent and organized Stage Manager as well as a very thoughtful and sensitive human being. Toby performs his job with tremendous dedication and boundless energy, always going above and beyond the call of duty to see that the whole operation runs smoothly.
Shows and films that Toby co-produced have collectively garnered:
3 x Tony Awards (+ 2 other nominations);
7 x Drama Desk Awards;
4 x Outer Critics Circle Awards;
2 x Lucille Lortel Awards;
3 x Drama League Awards;
1 x Theatre World Award;
1 x Olivier Award (+ 1 other nomination);
3 x OBIE Awards;
1 x Pulitzer Prize;
1 x Broadway Theatre.com Founding Achievement Award;
1 x Gemini Award;
3 x China Arts Festival Awards;
1 x China Art & Culture Facility Award;
1 x Theatre Construction Summit Shanghai Award;
1 x Shanghai International Film Festival Honors Certificate;
1 x CCTV6 Love Film Special Award;
1 x TCL China Grand Theatre Hollywood Best Public Welfare Film Award;
1 x Vision Youth Awards Best Fiction Award;
1 x China International Micro-Film Festival Golden Wings Best Film Award;
1 x China Sports Micro Video Festival Drama Film Golden Award;
1 x Macau International Movie Festival Golden Lotus Award;
1 x Brisbane Grammar School Services to Rugby Award;
3 x Brisbane Grammar School Full Colors Drama Awards
Shows that Toby has been involved in marketing have garnered an additional 243 Tony nominations and 96 wins.
Plus dozens of certificates and plaques from Brisbane Warana Festival, The Commonwealth Games, Microsoft Corporation, Dinosaur World Tour, The United Way, Easter Seals, Broadway shows, Chinese festivals etc.