As Senior Vice President & Executive Producer for Nederlander Worldwide Entertainment, many trips to and from Istanbul, several years prior to opening, to assist obtaining contract to operate the Zorlu Performing Arts Centre (Zorlu Center PSM). Post contract awarding, studying market conditions, consulting on physical design and operations, and developing potential Broadway, music, comedy and dance programming. Post opening, advising on operational ticketing management.
The Zorlu Center PSM is a large multi-venue performing arts centre in Besiktas in Istanbul, Turkey. At the time of opening in 2013 it was Europe’s largest and world’s third largest performing arts venue contains 2 theatres, a studio and various other performance and conference spaces. The main theatre stage is 1,570 m2 with 36 m heigh, 22 m wide and 24 m deep. The stage had 12 stage elevators plus mechanical orchestra pit. It maintains two balconies and a capacity of 2,190 patrons.
For about a year after opening on October 10, 2013, the Zorlu Center PSM was operated by Nederlander Worldwide Entertainment, including presenting its Broadway seasons, mixed with localized programming, while training local staff.