The one night Three Tenors concert was the same production cost as a Broadway musical today… Close to USD $15 million in 1996 dollars (~USD $27 million today) … So the risk to recoup by combination of sponsorship, merch and selling 52,000 tickets in prices ranging from $2000 down was huge and the stress was massive….
Each of the stars and conductor additionally required absolutely identical conditions in their riders, even with uniquely different tastes and conditions, making custom hotel suites, flights, ground transport including golf carts, rehearsal, trailers, catering, dressing room fit-out etc.. especially challenging. Lots of issues to pull it off, but by the skin of our teeth and goodwill of the German partner Hoffman Concerts, we somehow made it.
The 3 Tenors was a wild and mucky adventure.
Thank goodness for a great, great stage manager (Steven Crouch, PSM from The Phantom of the Opera) who saw me falling into the last minute abyss of sales/marketing/sponsorship/legal and talent management, picked up the mantle and kept the physical production rolling along (staging, rehearsal, set, musicians, lighting, sound etc…) while I dealt with producing madness behind the scenes.
Stage Managers make (or break) a show, Great Stage Managers can make a bad show great. Steven’s work was one of the happiest memories to this day, and I will be forever grateful.