The Price (Broadway)
THE PRICE by Arthur Miller opened at Broadway’s Royale Theatre on November 15, 1999 and ran for 20 previews and 128 performances until March 05, 2000.
Produced by David Richenthal and Robert Cole; Associate Produced by Toby Simkin. This production was first presented by The Williamstown Theatre Festival (Michael Ritchie, Producer)
Directed by James Naughton; Scenic Design by Michael Brown; Costume Design by Laurie A. Churba; Lighting Design by Rui Rita; Sound Design by Jerry M. Yager and Associate Lighting Design: Paul D. Miller
Starring Jeffrey DeMunn (Victor Franz); Bob Dishy (Gregory Solomon); Lizbeth MacKay (Esther Franz) and Harris Yulin (Walter Franz)
Understudies: George Guidall (Gregory Solomon, Walter Franz), Edward James Hyland (Victor Franz, Walter Franz) and Maryann Urbano (Esther Franz)
General Manager: Robert Cole Productions, Inc. and Steven Chaikelson; Company Manager: Lisa M. Poyer
Production Stage Manager: Grayson Meritt; Technical Supervisor: Gene O’Donovan; Stage Manager: Kelley Kirkpatrick later replaced by Laura Brown-MacKinnon.
Casting: Amy Christopher; Press Representative: Richard Kornberg & Associates and Don Summa; Marketing: Scott Walton Communications; Online Marketing by Toby Simkin / BuyBroadway Online, Inc. and Videographer: Peter Bloch
As Founder and CEO of Theatre.com and BuyBroadway.com. The pioneer in moving the Broadway industry onto the internet. The theatre press branded me as “Toby is the man pushing theatre, kicking and screaming, into cyberspace.” What started in 1989 as a Broadway industry service called ShowCall via dialup BBS for members of the League of American Theatre Producers evolved onto the world wide web in the early 90’s, and shortly after this, the vast majority of Broadway shows (starting with my production of Victor/Victoria) and theatrical organizations followed. The “Super site of Broadway” became a publicly traded company, prior to my re-branding it as Theatre.com at the Minskoff Theatre.
Described by Variety Magazine as a “marketing powerhouse“, it was the single largest theatre community in the world with over 180,000 active members (in the 1990’s this was massive). From buying official Broadway tickets and souvenirs, providing detailed global show listings, interactive show study & educational guides, live streaming shows and events (including many Opening Nights live broadcasts), industry news from major theatre journalists, pictures and videos, games, messaging directly to Broadway cast’s backstage or even licensing a musical, theatre.com offered it all in a single, easy-to-use interface to theatregoers globally.
