MTI Music Theatre International (Licensing) [Poster]

Music Theatre International (MTI)

For nearly a decade, I was engaged as a consultant to Music Theatre International to create a web presence for MTI, and develop individual themes for licensing of major properties.

The site developed initially as a static HTML, and then quickly moved to a full database enabled licensing centre, allowing thousands of customers to securely access their licensing information and purchase or rent materials including study guides.  Multiple theatrical resources were featured along with detailed show information, streaming video (at the birth of video online), along with simplification (and education) of licensing intellectual property works for over 175 shows.

Separate from MTIshows.com (the main site), other sub sites included the Broadway Junior, Kids Collection, Theatre for Young Audiences, Musicals from the Disney Collection and School Editions.   The sites included a private club, exclusive customer offers, quizzes, set & costume rentals, but most importantly customer engagement and a sense of theatrical community.

MTI: Music Theatre International

www.mti annie.comwww.mti big.com www.mti damnyankees.com www.mti fame.com www.mti fantasticks.com www.mti fiorello.com www.mti forum.com www.mti jekyll hyde.com www.mti godspell.com www.mti honk.com www.mti intothewoods.com www.mti intothewoods2.com www.mti musicman.com www.MTI MissSaigon.com www.mti LMSE.com www.mti littleshop.com www.mti mollybrown.com www.mti musicmanABC.com www.MTI SinginInTheRain.com www.mti nightmusic.com www.mti shelovesme.com www.mti tommy.com www.MTI PresidentLetter.com www.mti saturdaynight.com www.mti triumph.com www.mti secrets.com www.mtishowstomsawyer.com www.mtishows 2003.com www.mticlubdisney.com www.MTImusicalWorlds

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