Starring Stephen Belber, Amanda Gronich, Mercedes Herrero, John McAdams, Andy Paris, Greg Pierotti, Barbara Pitts and Kelli Simpkins.
Understudies included James Asher and Molly Powell.
Incidental music composed by Peter Golub; Head Writer: Leigh Fondakowski; Associate Writer included Stephen Belber, Greg Pierotti and Stephen Wangh; Production Stage Managed by Charles Means; Production Managed by Kai Brothers; Dramaturgy by Sarah Lambert, Amanda Gronich, John McAdams, Maude Mitchell, Andy Paris, Barbara Pitts and Kelli Simpkins. Online Marketing by Toby Simkin, Theatre.com Inc. and Press Representation by Kevin P. McAnarney
As Founder and CEO of Theatre.com and BuyBroadway.com. The pioneer in moving the Broadway industry onto the internet. The theatre press branded me as “Toby is the man pushing theatre, kicking and screaming, into cyberspace.” What started in 1989 as a Broadway industry service called ShowCall via dialup BBS for members of the League of American Theatre Producers evolved onto the world wide web in the early 90’s, and shortly after this, the vast majority of Broadway shows (starting with my production of Victor/Victoria) and theatrical organizations followed. The “Super site of Broadway” became a publicly traded company, prior to my re-branding it as Theatre.com at the Minskoff Theatre.
Described by Variety Magazine as a “marketing powerhouse“, it was the single largest theatre community in the world with over 180,000 active members (in the 1990’s this was massive). From buying official Broadway tickets and souvenirs, providing detailed global show listings, interactive show study & educational guides, live streaming shows and events (including many Opening Nights live broadcasts), industry news from major theatre journalists, pictures and videos, games, messaging directly to Broadway cast’s backstage or even licensing a musical, theatre.com offered it all in a single, easy-to-use interface to theatregoers globally.