I Love You Your Perfect Now Change (Off Broadway)

I Love You, Your Perfect, Now Change (Off Broadway)

The musical I LOVE YOU, YOU’RE PERFECT, NOW CHANGE, with book & lyrics by Joe DiPietro; composed by Jimmy Roberts premiered Off-Broadway at the Westside Theatre on August 1, 1996 and closed on July 27, 2008, after 5,003 performances

Produced by Jonathan Pollard, James Hammerstein and Bernie Kukoff; Associate Produced by Matt Garfield.

Starring Jordan Leeds (Man #2), Robert Roznowski (Man #1), Jennifer Simard (Woman #1) and Melissa Weil (Woman #2)

Directed by Joel Bishoff; Musical Direction by Tom Fay; Vocal Arrangements by Jimmy Roberts;Set Design by Neil Peter Jampolis; Costume Design by Candice Donnelly; Lighting Design by Mary Louise Geiger; Sound Design by Duncan Edwards; General Managed by Robert V. Straus; Company Managed by Ellen Rusconi; Assistant Company Managed by Will Parker; Press Representation by Bill Evans & Associates / Jim Randolph; Online Marketing by Toby Simkin / BuyBroadway; Audience Outreach by Meri Krassner / Veri Krassner / SRO Marketing; Production Supervision by Matthew G. Marholin; Technical Supervision by Steven Ehrenberg / Stageright Inc., Casting by Stuart Howard & Amy Schector, C.S.A. and Musician Jacqui Carrasco.

Cast replacements included Frank Baiocchi; Anne Bobby; Charma Bonanno; Danny Burstein; Andrea Chamberlain; Kelly Anne Clark; Marylee Graffeo; Adam Grupper; Lori Hammel; Mylinda Hull; Adam Hunter; Gary Imhoff Principal Male; Janet Metz; Evy O’Rourke; Kevin Pariseau; Erin Leigh Peck; Karyn Quackenbush; Kathy St. George; Cheryl Stern; Colin Stokes; Bob Walton and Amanda Watkins

The Broadway theatre supersite Buy Broadway OnlineAs Founder and CEO of Theatre.com and BuyBroadway.com.  The pioneer in moving the Broadway industry onto the internet. The theatre press branded me as “Toby is the man pushing theatre, kicking and screaming, into cyberspace.” What started in 1989 as a Broadway industry service called ShowCall via dialup BBS for members of the League of American Theatre Producers evolved onto the world wide web in the early 90’s, and shortly after this, the vast majority of Broadway shows (starting with my production of Victor/Victoria) and theatrical organizations followed. The “Super site of Broadway” became a publicly traded company, prior to my re-branding it as Theatre.com at the Minskoff Theatre.

The global theater supersite theatre.comDescribed by Variety Magazine as a “marketing powerhouse“, it was the single largest theatre community in the world with over 180,000 active members (in the 1990’s this was massive). From buying official Broadway tickets and souvenirs, providing detailed global show listings, interactive show study & educational guides, live streaming shows and events (including many Opening Nights live broadcasts), industry news from major theatre journalists, pictures and videos, games, messaging directly to Broadway cast’s backstage or even licensing a musical, theatre.com offered it all in a single, easy-to-use interface to theatregoers globally.

I Love You, You’re Perfect, Now Change

I Love You Your Perfect Now Change New York Posterwww I Love You Your Perfect Now Change Off Broadway e1627433757594 I Love You Your Perfect Now Change (New York) I Love You Your Perfect Now Change New York Program Playbill ColorI Love You Your Perfect Now Change New York Bus sign I Love You Your Perfect Now Change (Off Broadway)

One of the first ever theatrical websites, possibly the first off-Broadway show, following my success of my Victor/Victoria, RENT, Damn Yankees, Chicago, BIGForum, The King & I and STOMP sites. But much more than a website back then, it involved a lot of cross-linking and cross-marketing with some other sites (pre-advertising days) along with monitoring chat rooms and in some cases, inciting conversation or interest to get people to chat about it (pre-social media days) and getting it promoted on yahoo for free (pre-google days) with ticket give-a-ways etc.

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