Sponsor and online marketing for the 50th Anniversary of the Drama Desk Awards at the LaGuardia High School of the Arts (the Fame School) in New York on May 9, 1999.
The Drama Desk organization was formed in 1949 by a group of New York theater critics, editors, reporters and publishers, in order to make the public aware of the vital issues concerning the theatrical industry. They debuted the presentations of the Vernon Rice Awards in 1955.
The name honors the New York Post critic Vernon Rice, who had pioneered Off-Broadway coverage in the New York press.
The name was changed for the 1963–1964 awards season to the Drama Desk Awards. Broadway productions were included beginning with the 1968–69 award season. The awards are considered a significant American theater distinction.
The Drama Desk has more than 100 members, including theatre critics, reporters and editors who cover New York theater and vote on the awards.