The Dinosaur World Tour
The Greatest Show Unearthed, covered six acres of exhibition space consisting of several areas. Freighted by 48 x 40 foot shipping containers for the exhibit, and mixed about 15 tons of Gobi Desert fossil science with Disneyland-style family fun, audiovisual aids and interactive elements aimed at beguiling families—and especially children.
With more than 80 fossils on display, the core of the show is formed by the remains of dozens of dinosaurs—including 11 previously unknown species—most of them discovered by the Chinese-Canadian team during five years of bone-hunting in the Gobi Desert, Western Canada and in the Canadian Arctic between 1986 and 1990 which braved temperatures of 35°C and fierce sandstorms in the desert.
The project’s logo featured the English word “dinosaur” adjacent to its Chinese translation: “恐龙”.
Giants of history: The Greatest Show Unearthed‘ presented dinosaurs in a new light. Fossils featured prominently in the tour included samples from a Centrosaurus bonebed, a Daspletosaurus skull, a well-preserved ornithomimid, a nearly-complete Prosaurolophus skeleton, a stone slab containing twelve juvenile Pinacosaurus, a Mamenchisaurus skeleton, and the Tyrannosaurus skeleton known as “Black Beauty”.
The exhibit demonstrated the remarkable ability that dinosaurs have had to capture the human imagination ever since the 19th century. It was then that growing interest in European fossil discoveries prompted British naturalist Richard Owen to coin the term dinosaur, from the Greek words for “terrible lizard.”
I was CEO of Headquarters Entertainment Corporation which presented the exhibit and managed all ticket sales, logistics, merchandising, marketing & promotion, including evening school sleepovers and corporate showings.
Special thanks to Tina Vanderheyden (President), Shirley Burdon (Administration), Maureen Verkaar (Publicity) and Julie Vianni (Sales) for Headquarters Entertainment Corp.
Major sponsors included Canadian Airlines International, The Pacific Palisades Hotel, Atrium Inn, A&B Sound, Subway and BC Tel Mobility.