De La Guarda (Off Broadway)
De La Guarda was created by Pichon Baldinu & Diqui James and composed by Gabriel Kerpel which opened Off Broadway on June 16, 1998 and closed on September 12, 2004 at the Daryl Roth Theatre (101 East 15th Street, New York)
Produced by David Binder, Kevin McCollum, Daryl Roth, Arielle Tepper and Jeffrey Seller
Directed by Pichon Baldinu & Diqui James; Musical Direction by Gabriel Kerpel; Costumes Designed by Cecilia Alassia; Lighting Designed by Charles Trigueros; Production Stage Managed by Tomas James; General Managed by Nancy Nagel Gibbs; Company Managed by Suzanne Proctor; Casting by Bernard Telsey Casting; Advertising by Spotco; Online Marketing by Toby Simkin; Press Representation by The Karpel Group and Richard Kornberg & Associates
Starring Valeria Alonso, Gabriella Barberio, Martin Bauer, Mayra Bonard, Carlos Casella, Fabio D’Aquila, Julieta Dentone, Rafael Ferro, Ana Frenkel, Alejandro Garcia and Maria Ucedo
As Founder and CEO of Theatre.com and BuyBroadway.com. The pioneer in moving the Broadway industry onto the internet. The theatre press branded me as “Toby is the man pushing theatre, kicking and screaming, into cyberspace.” What started in 1989 as a Broadway industry service called ShowCall via dialup BBS for members of the League of American Theatre Producers evolved onto the world wide web in the early 90’s, and shortly after this, the vast majority of Broadway shows (starting with my production of Victor/Victoria) and theatrical organizations followed. The “Super site of Broadway” became a publicly traded company, prior to my re-branding it as Theatre.com at the Minskoff Theatre.
Described by Variety Magazine as a “marketing powerhouse“, it was the single largest theatre community in the world with over 180,000 active members (in the 1990’s this was massive). From buying official Broadway tickets and souvenirs, providing detailed global show listings, interactive show study & educational guides, live streaming shows and events (including many Opening Nights live broadcasts), industry news from major theatre journalists, pictures and videos, games, messaging directly to Broadway cast’s backstage or even licensing a musical, theatre.com offered it all in a single, easy-to-use interface to theatregoers globally.
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