In the keynote speech, Mr. Simkin spoke passionately about his concern of the current level of quality of live entertainment options currently available in China and the steps to creating a much needed global phenomenon. In Mr. Simkin’s speech, he outlined his strong and persuasive belief in the 3 urgent key challenges for the Chinese market:
- Urgent need to dramatically enhance the quality of production and nurture creativity
- Understand the importance of global marketing and packaging of shows to bookers and ticket buyers
- Improve management techniques and understanding of need for commercial thinking.
His speech was extremely well received, and was followed with in-depth discussions with various delegates from both the Chinese industry, Chinese Government and foreign attendees.
The following day, Mr. Zhu Kening, Secretary General of the China Association of Performing Arts (CAPA) echoed Mr. Simkin’s concerns, and called for his association and respective government to find solutions to the 3 steps as a sense of urgency and focus for the Chinese industry.